Anran Li

Hi! I am an associate professor at the Department of Decisions, Operations and Technology at The Chinese University of Hong Kong (CUHK) Business School. Prior to joining CUHK, I was a faculty member at the Department of Management, London School of Economics and Political Science (LSE). I received my PhD in Operations Research from Columbia University.

I am interested in designing algorithms and analysing data in order to optimise supply chain decisions. In the past, my research has been focusing on developing and estimating consumer choice models using econometric tools, optimising assortment and recommendation for both traditional retailing and online digital platform, and creating a fair marketplace for all shareholders. I am passionate about bringing impacts to practice through the work.